A new chapter in independent wealth management has begun with the launch of Schmidbauer Asset Consulting GmbH, a newly established multi family office based in Munich. The firm officially started operations at the beginning of January 2026 and immediately positions itself as a modern, entrepreneur-led alternative to traditional bank-driven asset management models. From the outset, the new multi family office Munich market entry signals a clear shift toward independence, flexibility, and long-term strategic thinking.
Schmidbauer Asset Consulting GmbH was founded by Christian Baumanns and Alexander Komann, two experienced wealth management professionals who previously held senior roles at BV Bayerische Vermögen GmbH. The firm is part of the LAIQON Group, a listed asset management group known for its structured investment products and institutional frameworks.
Baumanns most recently served as a director, while Komann was also deeply involved in advisory and portfolio management roles. Their decision to leave an established corporate environment reflects a broader trend among senior advisors seeking greater autonomy and closer alignment with client interests.
The founders describe their move into self-employment as a deliberate step away from rigid internal guidelines and standardized product strategies. Instead, Schmidbauer Asset Consulting GmbH is built around the idea of a modern family office that places entrepreneurial thinking, transparency, and long-term partnership at the center of every mandate. This philosophy resonates strongly with a growing segment of wealthy private clients who increasingly question whether large institutions can truly act independently in complex asset matters.
The target group for the new multi family office Munich offering is clearly defined. Schmidbauer Asset Consulting GmbH focuses on wealthy private individuals, entrepreneurial families, and medium-sized businesses, with a strong regional emphasis on Bavaria. Many of these clients manage substantial and often complex asset structures that go far beyond classic securities portfolios. As a result, they require advisory models that integrate financial, strategic, and generational considerations into one coherent framework.
Rather than limiting its role to traditional capital investment, the firm positions itself as a long-term strategic partner. Asset allocation remains a core pillar, yet it is only one element of a broader advisory approach. Strategic planning for large family assets plays a central role, especially when wealth is closely linked to operating businesses, real estate holdings, or succession scenarios. The founders emphasize that entrepreneurial sparring is a key differentiator, allowing clients to discuss strategic decisions at eye level with advisors who understand business risk firsthand.
Cross-generational asset protection is another core focus of Schmidbauer Asset Consulting GmbH. Many wealthy families face increasing complexity when it comes to inheritance planning, governance structures, and the preservation of family values alongside financial capital. The firm aims to address these challenges through tailored structures that balance legal security, flexibility, and long-term continuity. This approach reflects a broader shift in the family office landscape, where emotional and strategic dimensions are gaining importance alongside pure performance metrics.
Operationally, the new multi family office Munich setup relies on a carefully selected regulatory and infrastructure framework. Schmidbauer Asset Consulting GmbH operates under the liability umbrella of INNO INVEST. This cooperation ensures full regulatory compliance while allowing the firm to remain operationally lean and independent. For many clients, this structure combines the best of both worlds, offering legal certainty without sacrificing flexibility or speed in decision-making.
Through the liability umbrella, clients gain access to a broad network of established custodian banks. These include UBS Germany, DAB BNP Paribas, and Munich-based V-Bank. This multi-bank capability allows clients to select custody solutions that best match their needs, whether they prioritize international reach, digital interfaces, or specialized reporting features. The founders view this openness as essential for future-oriented asset management in an increasingly fragmented financial landscape.
From a growth perspective, Schmidbauer Asset Consulting GmbH has set ambitious yet measured targets. In the coming months, Christian Baumanns plans to build assets under management of approximately 100 million euros. This initial goal reflects both confidence in existing client relationships and a cautious approach to scaling. Rather than pursuing rapid expansion, the firm prioritizes sustainable growth that does not compromise advisory quality or personal accessibility.
Over the longer term, the founders aim to establish the firm as a leading address for discerning clients in Upper Bavaria. This regional focus is intentional. Bavaria combines a high concentration of entrepreneurial wealth with a strong preference for long-term relationships and local expertise. Many family-owned businesses in the region are facing generational transitions, international expansion, or strategic realignment. These dynamics create demand for independent advisors who can bridge financial expertise with entrepreneurial understanding.
Market dynamics appear favorable for a new multi family office Munich entrant with a clear positioning. Wealthy families are increasingly distancing themselves from standardized corporate solutions. Many express frustration with product-driven advice, frequent strategy changes, and limited transparency around conflicts of interest. In response, they are actively seeking independent partners who represent their interests clearly and consistently. Schmidbauer Asset Consulting GmbH aims to capture this demand by offering a focused, conflict-free advisory model.
At the same time, the competitive environment remains challenging. Munich and the wider Bavarian region host numerous established multi-family offices, private banks, and independent asset managers. Differentiation therefore becomes a critical success factor. The founders believe their combination of corporate experience, entrepreneurial mindset, and modern infrastructure provides a strong foundation. However, sustained success will ultimately depend on execution, client trust, and the ability to deliver measurable value across market cycles.
As a young firm, Schmidbauer Asset Consulting GmbH is still in its early stages and must prove its business model in practice. Building a stable client base, achieving targeted assets under management, and maintaining service quality during growth will be decisive milestones. Equally important will be the firm’s ability to continuously adapt its advisory approach as regulatory requirements, market conditions, and client expectations evolve.
Despite these challenges, the launch of Schmidbauer Asset Consulting GmbH underscores a broader transformation within the wealth management industry. Experienced advisors are increasingly choosing independence over institutional security, driven by a desire to realign advisory incentives and deepen client relationships. For Munich and Upper Bavaria, the new multi family office adds another voice to a market that is actively redefining what modern wealth stewardship should look like.
If the founders succeed in translating their vision into consistent client outcomes, Schmidbauer Asset Consulting GmbH could quickly establish itself as a credible and respected player in the regional family office landscape. The coming years will show whether this new multi family office Munich venture can turn independence and entrepreneurial thinking into a sustainable competitive advantage.
