Lovable has become one of Europe’s most talked-about startups, but behind its explosive rise is a small group of people who keep its engine running. One of them is 27-year-old Olivia Jacobsson, the person many inside the company now call “Miss Fixit.” Her role at Lovable shifts constantly, and that flexibility has turned her into one of the startup’s most important operators.
Jacobsson joined Lovable at the start of the year, long before the company reached global attention as the fastest-growing software startup in history. Most headlines focus on Lovable CEO Anton Osika, but those who follow the company closely know it takes more than a charismatic founder to fuel a breakout like Lovable.
Her days rarely look the same. She handles people operations, finance, investor relations, internal comms, marketing tasks, and even stepped in to lead the office move when Lovable outgrew its co-working space. She jokes that her job is “ever-evolving,” but the truth is that she’s become the person Lovable turns to whenever something important needs to get done fast and done well.
That adaptability helped her prepare Osika for a meeting with the Swedish PM and Ursula von der Leyen. She sees that as a normal part of the job because Lovable moves so quickly that new challenges appear almost daily. For anyone watching the company’s rise, it’s clear that this flexibility has been one of Lovable’s secret advantages.
Lovable was founded in late 2023 by Osika and Fabian Hedin with a simple idea: use GenAI to make building apps and websites as easy as typing a sentence. Eight months later, Lovable reached $100 million in subscription revenue on an annualized basis, something no software startup has achieved so quickly. The company’s valuation jumped from $1.8 billion in July to nearly $5 billion soon after, as investors tried to buy shares at higher prices.
Before Lovable, Jacobsson’s résumé was a mix of internships, recruiting roles, and teaching jobs. She never imagined working inside a rocketship startup until she heard Steve Wozniak speak at a tech fair. That event pushed her toward startups, where she later joined the legal tech startup Legora. There, she discovered a clever way to find top engineering talent by scanning programming competition winners. Many of those candidates were already at Lovable, which made her curious about the company.
A coffee with Osika changed everything. She soon became Lovable’s second non-technical hire. Today the company has grown to more than 75 employees and expects to cross 100 soon. Although she’s not an engineer by title, she points out that her best grades at university were in Software Engineering, which made it easier to understand Lovable’s technical foundation.
Inside Lovable, the culture is famously close-knit. Staff often eat lunch and dinner together, and two-thirds of the team are engineers. The environment is fast, mission-driven, and intentionally scrappy despite the rising valuation. Jacobsson says people assume that Lovable’s success has made things fancy, but inside the Stockholm office, things remain grounded.
She also clears up the viral story about Lovable being a shoeless workplace. The truth is simple: the new office had a large rug that she didn’t want ruined, so she bought slippers from Ikea for everyone. What started as a practical decision turned into a relaxed tradition that newcomers now find charming.
As Lovable pushes deeper into enterprise markets and faces growing competition from companies like Replit and OpenAI, Jacobsson’s role keeps expanding. She’s helping the company recruit more specialized talent after an early phase of hiring what she calls “cowboys”, fast-moving generalists who build quickly and figure things out on the fly.
Lovable’s influence is felt far beyond its headquarters. More than 2.3 million people use the platform, with 30,000 paying subscribers building products, internal tools, and workflows through Lovable’s AI-assisted system. Every day, new use cases appear, and Jacobsson sees that as the clearest sign of Lovable’s future potential.
The months ahead will be intense as Lovable grows, enters new markets, and strengthens its position in a crowded AI landscape. Jacobsson has already represented the company at events, and she expects even more of that as Lovable levels up its global presence. She sees the pressure not as something to fear, but something she places on herself to help Lovable keep its momentum.
Lovable’s next chapter will require focus, execution, and people who can adapt quickly. In that sense, Jacobsson embodies what the startup values most, speed, curiosity, and the willingness to step into any problem and solve it. As Lovable continues its rise, her behind-the-scenes impact is becoming harder to ignore.
